La Cabra opening a Scandinavian coffee roastery and sourdough bakery on 2nd Avenue

Signage is up now in the window of a retail space at 152 Second Ave. for La Cabra, which will bring a Scandinavian coffee roastery and sourdough bakery to this space between Ninth Street and 10th Street...

Per an Instagram post via @lacabra.nyc:

We are revisiting this city sooner than we expected. Back in February, we signed a contract for a beautiful location in East Village and our first location will be an open and beautiful sourdough bakery combined with a coffee bar. 

We recently started the renovations and together with our local partner we look forward to welcoming you this summer with bright coffees, sourdough bread and handmade pastries.

The previous tenant here, Pure Green, which sold cold-pressed juices, smoothies and açaí bowls, closed in early 2020. They had several roommates — Wattle Cafe, Greecologies, PlantMade and the I.V. Doc — dating back to their opening in March 2017.

Thanks to Steven for the photo and tip!

The Pure Green space is for rent on 2nd Avenue

[Photo Friday by Steven]

Apparently, Pure Green's time is coming to an end at 152 Second Ave. between Ninth Street and 10th Street.

Landlord Icon Realty has hung a large for-rent sign — complete with arrow — above the storefront.

According to the Icon website, the space, which is available immediately, has an asking rent of $18,000 per month.

Pure Green, which sells cold-pressed juices, smoothies and açaí bowls, has had several roommates — Wattle Cafe, Greecologies, PlantMade and the I.V. Doc — since opening in March 2017.

The retail space is in the ground floor of the former Sigmund Schwartz Gramercy Park Chapel, which Icon Realty bought, adding three extra floors and opening as luxury rentals.

Wattle Cafe joins forces with Pure Green at 152 2nd Ave.

[Photos by Steven]

Wattle Cafe had its grand opening over the weekend at 152 Second Ave. between Ninth Street and 10th Street ... inside the space that also houses Pure Green and the I.V. Doc.

The Australian cafe serves a variety of coffee drinks and brunch items... their signature dish is a cacao waffle with avocado smash.



This is the second NYC outpost for Wattle Cafe, which also has a location on Third Avenue between 33rd Street and 34th Street. (You can read an interview with owner Ana Ivkosic at this link.)

Pure Green has had several roommates — Greecologies and PlantMade — since opening two years ago in the former Sigmund Schwartz Gramercy Park Chapel, which Icon Realty bought, gutted, added three extra floors and opened as luxury rentals.

Chinese restaurant in the works for former funeral parlor on 2nd Avenue

[Photo by Steven]

A Chinese restaurant is coming to 152 Second Ave. between Ninth Street and 10th Street. (Ads for the businesses next door are currently in the window.)

The applicant, going by Chibaola Inc., is on tonight's CB3-SLA committee docket for a beer-wine license. However, this item will NOT be heard this evening.

According to the questionnaire (PDF) on file at the CB3 website, the restaurant will be open daily from 11 a.m. to 11 p.m. The configuration shows 15 tables with a 45-person capacity.

The applicant, listed as Richard Lam, has also operated a restaurant on Main Street in Flushing.

The building at 152-154 Second Ave. is the former Sigmund Schwartz Gramercy Park Chapel, which Icon Realty bought, gutted, added three extra floors and opened as luxury rentals.

The other retail space at this address is occupied by the Greecologies-Pure Green combo. The spaces had been on the market since the new building was unveiled in early 2014.

Previously on EV Grieve:
152 2nd Ave. storefront to yield a combo Greek yogurt and smoothie shop

Greecologies-Pure Green combo opens on 2nd Avenue

The Greecologies-Pure Green combo is now open at 152 Second Ave. between Ninth Street and 10th Street.

This is the second NYC location for Greecologies, whose menu includes a variety of grass-fed yogurts as well as desserts, coffees and teas.

Pure Green, which has multiple NYC locations, sells cold-pressed juices, smoothies and various bowls of açaí.

The building at 152-154 Second Ave. is the former Sigmund Schwartz Gramercy Park Chapel, which Icon Realty bought, gutted, added three extra floors and opened as luxury rentals.

H/T Steven!

Previously on EV Grieve:
152 2nd Ave. storefront to yield a combo Greek yogurt and smoothie shop

152 2nd Ave. storefront to yield a combo Greek yogurt and smoothie shop

[Photo by Steven]

Signage went up yesterday for the combo business coming to 152 Second Ave. between Ninth Street and 10th Street — a Greecologies and Pure Green.

Here's more about Greecologies from a June 2015 New York Times feature:

Yogurt is made on the premises at Greecologies, an airy emporium in Little Italy that offers the thick and tangy strained style of Greek yogurt as well as a sweeter, unstrained variety that comes with a layer of cream on top and whey on the bottom. Both use Hudson Valley milk, as does a lovely cultured butter spread that can also be stirred into strong coffee.

The menu includes a variety of Greek yogurts as well as desserts, coffees and teas. This will be the second NYC location for Greecologies.

Here's more about Pure Green, which has multiple NYC locations, from the company website:

Pure Green's focus is to make it easy to live a healthy lifestyle. Our philosophy is everyone should experience sustained energy throughout the day. Starting your day with our cold-pressed juice, drinking our handcrafted smoothies and nutrient-rich snacks will restore your energy and RECHARGE YOUR LIFE.

This is an ultra-competitive market for juices and smoothies. For starters, one block to the north, there's the well-entrenched Juice Press on 10th Street just east of Second Avenue … and Liquiteria on Second Avenue and 11th Street ... and there's beQu Juice on Ninth Street between First Avenue and Second Avenue... with a a shop called JuiceGo opening soon directly across Ninth Street. Plus, there's Juice Vitality at 192 First Ave. between 11th Street and 12th Street ... and East Village Organic on First Avenue between Seventh Street and St. Mark's Place sells fresh juice ... as does Commodities on First Avenue between 10th Street and 11th Street. (Added: The Be Juice shop next to Basics Plus on Third Avenue between 12th Street and 13th Street.)

152-154 Second Ave. is the former Sigmund Schwartz Gramercy Park Chapel that Icon Realty bought, gutted, added three extra floors and opened as luxury rentals.