Wednesday, December 18, 2019

The Pure Green space is for rent on 2nd Avenue

[Photo Friday by Steven]

Apparently, Pure Green's time is coming to an end at 152 Second Ave. between Ninth Street and 10th Street.

Landlord Icon Realty has hung a large for-rent sign — complete with arrow — above the storefront.

According to the Icon website, the space, which is available immediately, has an asking rent of $18,000 per month.

Pure Green, which sells cold-pressed juices, smoothies and açaí bowls, has had several roommates — Wattle Cafe, Greecologies, PlantMade and the I.V. Doc — since opening in March 2017.

The retail space is in the ground floor of the former Sigmund Schwartz Gramercy Park Chapel, which Icon Realty bought, adding three extra floors and opening as luxury rentals.


Anonymous said...

Oh, Icon Realty ... say no more!

I'm not a customer of juice/smoothie places, so they didn't lose my business, BUT I also will not buy from ANY business that's in an Icon-owned building. That's just my way of voting with my wallet against Icon. IMO, this commercial space deserves to sit vacant for a long time.

Anonymous said...

at 10:33: Exactly! I live in an Icon building and could not agree with you more. Businesses and tenants need to do due diligence on their landlords before signing the lease. Icon owners are predatory capitalist criminals who got fined a mere $500k by the attorney general. Neighborhood destroyers, extremely dishonorable speculators, not developers, have no concern for the neighborhood or their tenants. Truly the poster children for the phrase "capitalist pigs."

Anonymous said...

The only good thing Icon ever did was the aesthetics of this building. I miss Stage so much. Disgusting what they did with them.