Several EVG readers have shared photos of the recent storefront transformation on the southwest corner of West 16th Street and Union Square West ...
The Coffee Shop closed here in October 2018 after 28 years in business. As you may already know, the Chase branch opened on Dec. 17 ... along with Chase-partnered Joe Coffee. There's also another vegan quick-serve outpost of by CHLOE on the 16th Street side.
Gothamist has been documenting — here and here and here — the blandification of the space, which saw the removal of the classic neon Coffee sign.
As for the sign, it disappeared after 8 p.m. on Dec. 5...
No one seems to have any idea what happened to the sign, which predated the coffee shop.
Some signage history via Robert Sietsema at Eater:
Coffee Shop replaced an actual coffee shop called Chase but retained the coffee shop’s old neon sign that climbed the corner of the building, which said Coffee Shop in a gigantic font. In fact, it was probably one of the first places to “steal” the identity of a previous establishment, imbuing the neon sign with a certain irony.
Jeremiah Moss has more about the space here.
[Photo via Jeremiah Moss]