Signage arrived yesterday for JuiceGo at 333 E. Ninth St. between First Avenue and Second Avenue.
This appears to be the first location for JuiceGo, which will specialize in fresh, cold-pressed juices and other healthy choices.
Here's their pitch, via the JuiceGo website:
JuiceGo is opening in the East Village aiming to give New Yorkers the tools to eat healthier by allowing them to customize their own cold-pressed juices, smoothies, salads, sandwiches, and much more. We have created our own cold-pressed juicing system that allows us to make the freshest cold pressed juice in the city because we can make it as soon as a customer orders. None of our juices at JuiceGo will be made at an off-site facility in mass quantities, then delivered to our stores compromising the freshness.
As for the juice element, it seems to be a pretty crowded market right around here... beginning with the beQu Juice shop nearly directly across the street...
... and there's Juice Press on 10th Street just east of Second Avenue … not to mention Liquiteria on Second Avenue and 11th Street... and Juice Vitality at 192 First Ave. between 11th Street and 12th Street. (Oh, and East Village Organic on First Avenue between Seventh Street and St. Mark's Place... and Commodities on First Avenue between 10th Street and 11th Street sells juice...)
JuiceGo is expected to be open later this fall.
Cadillac's Castle, the consignment/thrift shop, closed here back in the spring. There wasn't any official explanation about the closure. Jared Kushner's Westminster Management is the landlord here.