The Kellogg's NYC Café has been up and running on the northern section of Union Square since Dec. 14.
The space on the second level of 31 E. 17th St. (above the AT&T store) offers bowls of cereal (there's a a DIY cereal-creation station) as well as Pop Tarts and a variety of coffees and teas.
EVG reader Harry Weiner stopped in for a quick look...
Harry said that the cafe wasn't crowded ... other observations: "actually an inefficient use of space in terms of seating... and merchandise for sale. I wasn’t tempted to eat anything. I can’t imagine that sales will cover the rent."
Here are the current specialty bowls of cereal via the Kellogg's NYC Café website...
Previously on EV Grieve:
Oh Gr-r-reat! Kellogg's cafe opening slightly delayed on Union Square
Cereal "straight up" (no chaser) for 1.50 and toppings cost 4 bucks. Does that include milk? Better off buying a glass and pouring it into the bowl.
ReplyDeleteHow does one eat a pop tart ice cream sandwich. I guess with a fork, but I'm sure the demo type for this nonsense would attempt to eat it with his/her hands, singeing them and making them sticky with melted ice cream.
This may be the most tremendously idiotic brand promotion ever.
please 'just go away'.....
ReplyDeleteHope this business is short lived. Got to believe we can do better than a cereal store.
ReplyDeleteA whole box of Pop-Tarts when on sale at Ride Aid are $1.99.
ReplyDeleteSuppose the idea is fun, but who is going to see them on the second
floor and want to go up.
If you find any of this cute or novel or fun, you are stupid and need to get out more.
ReplyDeleteYou know what sacked as a kid? Peanut Butter Cap'n Crunch. Terrible.
ReplyDeleteI would rather cook my meals on a Bunsen burner and share my food with red-tailed hawks.
ReplyDeleteWhat the he11 is "home made peanut butter milk"?
ReplyDeleteIf I owned any stock in Kellogg's, I'd sell it b/c their decision-making process is beyond abysmal.
ReplyDeleteThe menu looks like it was created by people who had middle-of-the-night munchies after getting stoned.
Why not just a cereal street cart?
ReplyDeleteIf I started one, I'd sell Cheerios as the only big name cereal with the rest being non-General Mills/Kelloggs' cereals. Your choice of Skim Plus (the healthiest milk as it has the lowest amount of cholesterol), almond milk, or no milk.
To Anonymous 10:23 am
ReplyDeleteThank you for your mean comment.
I did not say I thought it was fun, just said, suppose it is a fun idea.
Such a good idea and with charging stations if only they sold dockers and plaid Shirts never would leave
ReplyDeleteSugary highly processed cereal is the lowest common denominator.
ReplyDeleteGive us a fucking break. A cereal restaurant?
ReplyDeleteWalked past there today. They have hammocks in the window with people lounging in them. So bizarre.
ReplyDeleteAnd less than 2 years later, it closed https://www.instagram.com/p/B5S9qs1lfHO/
ReplyDeleteGrrreeat(?) to see people are lamenting the closure of this.