[EVG file photo]
Major changes appear in store for IHOP Way, aka 14th Street between Second Avenue and Third Avenue.
Per the Post today:
IHOP says it’s changing its name to IHOb, and it will explain why on Monday.
The 60-year-old franchise’s coy announcement was made on Twitter on Tuesday.
“For 60 pancakin’ years, we’ve been IHOP. Now, we’re flippin’ our name to IHOb. Find out what it could b on 6.11.18. #IHOb”
Grub Street weighs in on the marketing gimmick here.
This IHOP location opened in September 2011.
breakfast undoubtedly.
ReplyDeleteNope, not breakfast, It’s the International House of Biscuits! Peelin’ Potatoes returns to the East Village!
ReplyDeleteMy guess b for "brawls".
ReplyDeleteIt’ll be short for iHobbit, a joint Apple and Lord of the Rings themed restaurant chain
ReplyDeleteInternational House of Bullsh^t?
ReplyDeleteInternational House of Bagels; if you can't beat 'em, join 'em.
ReplyDeleteMaybe they'll serve both New York and Montreal-style (à la Black Seed.)
I don't want to read Grub St. it's obvious the one-time decent pancake chain restaurant is pulling some social media stunt with the new and visiting high rolling dimwits populating your town.
ReplyDeleteAny news that the chain got a liqour permit, maybe the b stands for beer. This might be a job for the night mayor.
It's not a b.....it is an upside down p....so it is still International House of Pancakes.....they are just turning things upside down for a while...like public opinion....or is that buplic obinon?
ReplyDeletebankruptcy?
ReplyDeleteOoh ihob is acting disruptive
ReplyDeleteMaybe it’s the International House of Bulimia.
ReplyDeleteA flipped pancake is still a pancake.
ReplyDelete@anon 9:58
ReplyDeleteYou're implying something about Paul Manafort, right?
@DrGecko Paul Manafort is a waffle, and waffles never flip.
ReplyDelete