The Brodo kiosk has arrived on Astor Place near the uptown 6 stop (thanks to Vinny & O for the photos)...
Marco Canora opened a Brodo to-go window on the First Avenue side of Hearth back in 2014... and bone broth became a thing, with the arrival of three more Brodo outposts (four with Astor Place), as well as a nationwide delivery service.
In an email, Canora told me that the Astor Place outpost is expected to open the last week of January.
Brodo is taking the place of the La Newyorkina kiosk on the north plaza for the winter season. La Newyorkina, which sells Mexican palettas and ices, returns this summer.
it's just broth as in no chunky bits, just broth, pass.
ReplyDeleteYes, just broth, and expensive at that--at least it was at the storefront window. I suppose those working in 770 Broadway won't matter. BTW, why did the Starbucks on Broadway and 9th Street close down?
ReplyDeleteDo they have anything for vegetarians, or is this broth just for carnivores?
ReplyDeleteStarbucks is closing 150 stores, including one on Columbus Avenue and 76th Street. When they opened that store years ago everyone complained about chain stores opening and pushing smaller stores out. Now that it has turned into a meeting place for moms with ids and an after school hangout for teenagers, there’s a petition to try to save it, They seem to think getting 200 signatures will be enough to convince Starbucks to keep a money losing location open. Meanwhile there are 5 other Starbucks within a quarter mile, and the next closest one is only 3 blocks away.
https://www.change.org/p/howard-schultz-keep-a-starbucks-open
Canora is a good chef and all but damn, I shake my head at those prices every time I walk past the little window at Hearth. I am sure the product is a very good product, and I am not against shelling out for fine foods occasionally, but those broth prices are downright astronomical. Let us not forget, that everytime you get a bowl of soup at a nice place, that is made from broth! Veselka's wonderful borscht...broth. Ippudo ramen...also broth. It's all broth. Not condemning what Mr Canora is selling but just pointing out that by packaging it as some sort of nouveau health beverage, he has managed to take what was previously an ingredient, a building block of good cuisine, and charge for it more than most places--even the upscale ones--charge for fully prepared soups.
ReplyDeleteIt's bone broth, so not the same as borscht (beet) broth. Bone broth is purported to have a plethora of health benefits, but yeah, many soup broths, like in pho or chicken soup, are also bone broth. I used to buy the broth at Hearth because I liked that you could drink it on the go, like a coffee, without sitting down to a proper bowl of soup.
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