Wednesday, November 6, 2019

About face: The Cupcake Market has a new name on 7th Street



The owner of the Cupcake Market on Seventh Street has renamed her shop here between First Avenue and Second Avenue ... the new signage for Funny Face Bakery arrived yesterday, as EVG contributor Derek Berg noted...





The new name coincides with the launch of the bakery's online shop.

Sarah Silverman opened the bakery in April 2016. Given the name Cupcake Market, you'd figure cupcakes would be a big seller. Turns out she was on to something with the hand-painted face cookies of presidential candidates — Hillary Clinton, Bernie Sanders and Donald Trump — that she created in the run-up to Election 2016. Those quickly became big sellers.

She soon started creating custom portrait cookies for her customers to celebrate birthdays and other special events... as well as launching a line of intricately designed cookies accurately (and eerily?) depicting various celebrities and movie characters... and hiring a group of artists from Pratt and SVA to help with the design.



So given the popularity of the cookies, the shop decided to re-introduce itself as Funny Face Bakery. And they do still sell cupcakes.

Daily hours are 1:30 to 9 p.m.
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8 comments:

  1. AnonymousNovember 6, 2019 at 8:20 AM

    It's nice to see them hone their talent and run with it. Replacing the word 'cupcake' with 'bakery' is a good move. I enjoy walking past this place and checking out the new faces in the window.

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  2. AnonymousNovember 6, 2019 at 8:57 AM

    What a great concept to have the faces of famous and infamous people painted on cookies, especially where our political culture is concerned. I live on 7th and walk past this bakery a lot. I have purchased a few of their cookies over time and will continue to support this businesswoman. It's amazing when you tap into a unique market and are able to focus on something which is unique and funny. While I will miss the old fashioned pink signage, I wish this place the very best moving forward as they change their name.

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  3. AnonymousNovember 6, 2019 at 10:09 AM

    So talented.

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  4. AnonymousNovember 6, 2019 at 4:05 PM

    Really good cookie art but $16 for a cookie is a little more than I could bring myself to spend on a sugar cookie.

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  5. sophoclesNovember 6, 2019 at 9:34 PM

    Nice owner and I wish her well but I prefer old school cupcakes and pies to edible faces.

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  6. billNovember 7, 2019 at 8:57 AM

    Is Seinfeld okay with this?
    It's all about nothing....

    ReplyDelete
  7. AnonymousNovember 7, 2019 at 11:22 AM

    Better name, much worse logo

    ReplyDelete
  8. jennyNovember 8, 2019 at 7:25 PM

    I'm so happy for Sarah. Thank goodness they're still making cupcakes; they're delicious.

    ReplyDelete

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