Sally Beauty opened its doors Saturday at 524 E. 14th St. between Avenue A and Avenue B.
EVG reader Michael Paul shared a few photos ...
As previously noted, this is in one of the retail spaces of the Extell-developed residential complex EVGB.
Per the brand's website: "Sally Beauty is the world's largest retailer of salon-quality hair color, hair care, nails, salon, and beauty supplies."
The global chain started with a shop in New Orleans in 1964.
Sally Beauty will join next-door neighbor Bright Horizons, the nationwide child-care provider.
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