Monday, November 23, 2020

That fake McDonald's sign is no longer on the Zum Schneider space

A quick follow-up to the post from Friday ... in which a coming soon (January 2021!) sign for McDonald's appeared on the door of the former Zum Schneider space on Avenue C at Seventh Street. The sign is now gone — apparently someone was not — yuk! yuk!lovin' this hoax...
By all accounts, the sign, which looked Photoshopped in the daylight and suspiciously appeared outside the door, was a fake.

Anyway, so we'll see what might be next for real here. Zum Schneider, the popular biergarten and restaurant, closed here after 20 years in late February. The co-op board reportedly would not renew the lease.


  1. I'm guessing, given the current pandemic, economic crisis, looming lack of indoor dining again and a plethora of empty storefronts in the EV and citywide, that what might be next for this corner is quite a ways away. I live in an HDFC, the same kind of building as this one, and am wondering if that co-op is now regretting their decision to oust the restaurant, given that they now have a large hole in their finances where Zum Schneider rent used to go, a hole that doesn't look like it will be filled any time soon.

  2. Good riddance to the Co-op. Hope they are rich and don't need the money.

  3. HDFC coops are never rich.

  4. The property owner made a huge mistake! Zum Schneider was one of the few restaurants that was equipped for outdoor dining during a NYC winter. Their punishments it will now take them many years to find a new tenant.


Your remarks and lively debates are welcome, whether supportive or critical of the views herein. Your articulate, well-informed remarks that are relevant to an article are welcome.

However, commentary that is intended to "flame" or attack, that contains violence, racist comments and potential libel will not be published. Facts are helpful.

If you'd like to make personal attacks and libelous claims against people and businesses, then you may do so on your own social media accounts. Also, comments predicting when a new business will close ("I give it six weeks") will not be approved.