Updated 1:30 p.m.
Several readers who got a closer look at the sign say it's a fake — it looks Photoshopped and it's taped to the outside of the door, which is suspicious.
The sign has been removed.
This just in... a reader (thanks Ryan!) shares these photos from the former Zum Schneider space on Avenue C at Seventh Street ... where there is now a coming soon sign for McDonald's...
At this very moment, we're not sure it this is legit or not — possibly someone trying to be funny. (Still thinking of the Hooters hoax at the former 2nd Ave Deli site way back in 2006.) We'll look to get verification on this.
Zum Schneider, the popular biergarten and restaurant, closed here after 20 years in late February. According to Zum Schneider owner Sylvester Schneider at the time, the co-op's lawyer here on Seventh Street stated that the building had no intention to renew the lease.
If this is true, then it will mark the third McDonald's in the neighborhood, joining the one on First Avenue at 14th Street and on First Avenue near Sixth Street. (The outpost on Third Avenue closed in June 2017.)