Monday, August 30, 2021

So long to the Clover Deli's iconic neon signage

Heading north outside the usual coverage area for a moment... Clover Deli officially closed last summer after 72 years on the corner of Second Avenue and 34th Street. The third-generation of the Cuttita Family had been running the deli. 

On Saturday, workers removed the Clover's iconic neon signage... Yo La Tengo's Instagram account was among those who shared the news...

The owners also operate House of Wine & Liquor around the corner on 34th Street.
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17 comments:

  1. creatureAugust 30, 2021 at 7:26 AM

    Sign by sign, building by building, character is lost.

    ReplyDelete
  2. noble neolaniAugust 30, 2021 at 8:38 AM

    @creature such is the way of gentrification, no room for small or family owned businesses, signage not approved by the CEO and vetted by committee.

    ReplyDelete
  3. AnonymousAugust 30, 2021 at 8:43 AM

    sad to lose these things

    ReplyDelete
  4. AnonymousAugust 30, 2021 at 9:45 AM

    This was my bus stop for 19 years - working at 34th and Park; travelling back home to the EV. Will miss seeing the glow.

    ReplyDelete
  5. AnonymousAugust 30, 2021 at 11:41 AM

    Sadly, the warm, colorful, inviting neon signs of NYC have succumbed to the sterile, seizure inducing, LED billboards everywhere one turns.

    And this is called "progress".
    Dystopian is more apropos.

    ReplyDelete
  6. AnonymousAugust 30, 2021 at 12:04 PM

    Damn! That sign was a landmark (literally & figuratively) on that corner. It was the sign that let you know exactly where you were, esp if you were on a bus with fogged-up windows.

    ReplyDelete
  7. AnonymousAugust 30, 2021 at 12:06 PM

    The heart of NYC, relocated to a museum in Cincinnati - that's it in one sentence.

    ReplyDelete
  8. AnonymousAugust 30, 2021 at 1:09 PM

    That place had not so good food.

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  9. AnonymousAugust 30, 2021 at 3:00 PM

    I read somewhere that the neon sign company that made the Clover Deli's sign also made the one for The Dublin House on the UWS; that harp is gorgeous.

    ReplyDelete
  10. AnonymousAugust 30, 2021 at 4:30 PM

    "The heart of NYC, relocated to a museum in Cincinnati - that's it in one sentence" - exactly. Nail on thee head.

    ReplyDelete
  11. GarAugust 30, 2021 at 5:16 PM

    @ 9:45 AM

    Me too! I would take the M34 bus coming from Waterside after shopping at Fairways and the fruit vendor nearby. They really tried hard to pivot during the pandemic, selling items not normally sold in this special place. However, they were rarely opened and I knew the writing is on the wall. Will miss the random showcases at the glass windows and just having a piece of old New York a few blocks from the cosmopolitan Herald Square.

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  12. anonymousAugust 30, 2021 at 5:41 PM

    😢

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  13. AnonymousAugust 30, 2021 at 9:48 PM

    That's a real shame. Their rugelach and rainbow cookies were very tasty.

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  14. BrianAugust 30, 2021 at 9:54 PM

    Great cookies and sandwiches. I guess they were hand crafted.

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  15. Carol from East 5th StreetAugust 30, 2021 at 11:21 PM

    So sad. Even after the store closed it was so reassuring to see the sign from the M15 bus as it passed 34th Street. And I would always stop in to get a little treat whenever I visited anyone at the hospital.

    ReplyDelete
  16. AnonymousSeptember 4, 2021 at 11:15 PM

    They used to sell the most yummy butter cookies. I loved that pretty sign. I miss neon signs.

    ReplyDelete
  17. AnonymousJuly 17, 2022 at 2:12 AM

    I was just lamenting the loss of their crunchy rye bread.

    ReplyDelete

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