Openings: SMØR Bakery on 12th Street

A regular EVG contributor informs us that SMØR Bakery (first mentioned here) opened this past week at 437 E. 12th St. between Avenue A and First Avenue. 

The Nordic-inspired shop is baking breads and pastries (i.e., sourdough, croissants, danishes, donuts) and serving coffees and sandwiches (try the Salmon & Co., with smoked salmon, dill plus scallion cream cheese, red onion, tomato and capers). 

As well as seating for 15, a mini-general store offers housemade provisions (granolas, pickled and curried herrings, chicken salad) as well as local and imported specialty items, like smoked salmon, charcuterie and prepared foods.

The shop is run by the same co-owners, Sebastian Perez and Sebastian Bangsgaard, as the SMØR cafe a few doors east. The partners, who grew up in Denmark, met while working in a Scandinavian restaurant in Tribeca before opening SMØR in 2019. 

“We were always planning to open a bakery to complement our restaurant, but the pandemic put a delay on our initial plans,” Perez said in an announcement about the debut. “We have always been inspired by the bakery scene in Copenhagen, and to say we’re excited to finally open our doors is an understatement.” 

He added that Baker Rowan Gill has been R&D-ing the recipes for months, putting their spin on signature items.

Hours are Wednesday-Sunday from 8 a.m. until sold out. For more information, visit the bakery’s website or Instagram account.