Tuesday, August 22, 2023

Listing for 7th Street triplex reimagined 'with Barbie’s (and Ken’s) signature style in mind'

A triplex unit at 242 E. Seventh St. has rolled out the pink carpet to woo a new owner. (Thanks to EVG reader Seth who spotted this listing online.)

The residence in a former synagogue between Avenue C and Avenue D has been on the market for nearly 70 days. Now the listing at NYLON Real Estate and Streeteasy for the $2.4 million home was reimagined with Barbie in mind. (Per the listing: "the photos have been virtually staged to help visualize the space with 'Barbiecore' inspired interior paint and furnishings.")

Here's more about the space: 
Welcome to Barbie's New York City dream home in the heart of downtown. This triplex apartment is a stunning 1-bedroom, 2.5-bathroom loft with a private rooftop terrace and a seamless blend of modern glam and old-world charm. Completely reimagined with Barbie's (and Ken's) signature style in mind, this rarely available home offers a quintessential city lifestyle in a landmarked building steeped in history. 

The lower level of the home greets residents with a sprawling open-plan living room, dining room, and kitchen with soaring ceilings and an abundance of natural light. Stained glass windows reminiscent of Barbie's 1990s dream houses date back to the early 1900s!
Built in 1908, the building was a synagogue before being converted to a residential property in 1985 with five units. 

Per the listing: 
The historical significance of the building is perfectly fitting for Barbie. Ruth Handler, the inventor of Barbie, was a Jewish American businesswoman. She created the doll, named after her daughter, Barbara, which debuted at the American International Toy Fair in New York City in 1959. 
And as an extra incentive: The unnamed seller is offering a $100,000 credit at closing for you to make all of your dream home dreams come true. With that, you could put in your Barbie-friendly pool with a slide.

17 comments:

  1. $2.4 million for... one bedroom. Yikes. Who is this for? Grossly wealthy singles? Some rich person's kid? And the attempt to connect it to Jewish heritage is really, truly rich LOL.

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    1. I want to tell you, but I don’t think I ken.

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  2. We looked at a "ground floor" 1,200 ft space around 1990. It was $149,000 and the maintenance was just under $500.Beautiful building and well renovated.

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  3. These people are smoking something thinking they will get $2.4 million for this space. Also, wtf is with the absurd interior vs. the beautiful exterior?

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  4. "The historical significance of the building is perfectly fitting for Barbie. Ruth Handler, the inventor of Barbie, was a Jewish American businesswoman."

    Are they serious? I mean, really? That has to be the most lame advertising line that's ever existed. That, and equating it with Barbie's Dream House.

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  5. I have lived next to this gorgeous building for over thirteen years. I've always been curious what the interior is like. Now, I know.

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  6. They really think this decor is going to sell? Uh, ok.

    I seem to remember there was a man who lived her after the initial renovation and he had done a nice job with the interiors. This would have been years ago.

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  7. The pink interior is most likely virtually staged. Looks like a goofy marketing ploy to generate some interest.

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  8. Please read the second paragraph:

    "the photos have been virtually staged to help visualize the space with 'Barbiecore' inspired interior paint and furnishings."

    There's a link to the listing that shows what the unit actually looks like...

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  9. The idea that Barbie was a Jewish girl from the EV all along, instead of a California girl in a car... is sort of wonderful.

    That said, friends and neighbors, these photos are virtually staged. They did not roll on the pink paint for this house, it's essentially all photoshop'ed. Keep scrolling through the photos in the listing to see the property without its "Barbiecore inspired paint" :)

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  10. What are Barbie's pronouns? I don't feel I can take this seriously until I know this.

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  11. Rabbis are spinning in their graves. At least it's only virtually staged and nobody has actually pulled the trigger (yet) on this borderline antisemitic crime against good taste. The mere idea is so repulsive, I could plotz! Also, am I the only one who thinks our sudden societal obsession with all things Barbie, thanks entirely to one movie's marketing campaign, is a sign of civilizational decline?

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  12. I think Barbie would most likely reside on the UES or maybe Soho but certainly not alphabet city

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  13. Yeah, that's just the kind of person the EV is crying out for, someone who would actually plunk down 2.4 mil on the "strength" of photos of some vacuous bubblegum interior, less 100K, of course, to "make all (their) dreams come true". How do you say "ugh" in Yiddish?

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  14. Today I learned that Avenue D is in the "heart of downtown".

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  15. Gorgeous exterior...some very bad person was previously involved in renovating the interior, I guess. (No, not talking about the virtual staging!)

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  16. I thought this was an Onion article, or maybe an early April Fools joke.

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