Monday, August 19, 2024

Veselka reopens front counter for dining-in customers

Photos and reporting by Stacie Joy 

The front counter is back in action at Veselka. 

On Friday, the East Village staple started service at the five counter stools and two new tables inside the front door of the Ukrainian restaurant on Ninth Street and Second Avenue.
Veselka stopped using the seats during the early days of the pandemic in March 2020. Owner Jason Birchard told us that they "needed to rethink their business model" at the time. 

The front area also had more room for to-go orders and Veselka-branded merchandise during the pandemic...
The return pleased Veselka fans, with people welcoming the diner vibes. As one Instagram user said, "Nothing like a counter-served chocolate egg cream to beat the August doldrums."
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4 comments:

  1. AnonymousAugust 20, 2024 at 9:11 AM

    Now if we could only get the Second Ave. Deli back in the neighborhood things would be swell. I was hoping they'd take the spot at 7th and 2nd but alas Bank of America snagged it. Sigh.

    ReplyDelete
  2. AnonymousAugust 20, 2024 at 10:51 AM

    Sadly seems like the Ashkenazi food culture in the neighborhood has mostly died out. The closing of Moishe's has left B&H Dairy Lunch carrying the torch alone!

    ReplyDelete
  3. AnonymousAugust 22, 2024 at 1:07 AM

    Hey, the reopening of Veselka's counter service is joyous, you guys! I was able to go over tonight and spin around a few times on my vintage stool before eating my cold summer borscht and chicken salad on toasted challah. Bliss!!

    ReplyDelete

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