Wednesday, September 18, 2024

Coming attractions: Noona's Ice Cream + Bakeshop on 5th Street

Photos by Stacie Joy 

Renovations continue inside 304 E. Fifth St. between First Avenue and Second Avenue, where entrepreneur Hannah Bae is opening her first storefront — Noona's Ice Cream + Bakeshop.
Bae, a Queens native, launched her brand of Asian American ice cream flavors eight years ago. Her products are sold in several NYC businesses, including H Mart. 

She announced her pending East Village debut at the start of the summer, and she provided an update on Instagram last week: 
We're currently under construction and based on all the work that needs to be done, we hope to see you sometime in the later half of next month. We appreciate your eagerness for the opening... 
When Noona's opens next month, it will offer scoops of ice cream, mini sundaes, ice cream sandwiches, ice cream cakes, regular cakes, and other baked goods. 

You can read more about her in this Eater feature. 

This storefront was previously home to Anna. Designer Kathy Kemp moved her business to the Garment District late last year.
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4 comments:

  1. Carol from East 5th StreetSeptember 18, 2024 at 10:26 AM

    Welcome to the block!

    ReplyDelete
  2. AnonymousSeptember 18, 2024 at 12:04 PM

    Toasted rice sounds delicious. Can't wait to try her products. Welcome to the hood!

    ReplyDelete
  3. AnonymousSeptember 18, 2024 at 2:24 PM

    Noona is Korean for older sister btw. Welcome!

    ReplyDelete
  4. AnonymousSeptember 19, 2024 at 11:30 AM

    good luck, that’s not a block with a lot of foot traffic

    ReplyDelete

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