Friday, January 17, 2025

Return of the permanent signage for Ben's Deli (& Grill) on Avenue B

Photos yesterday by Stacie Joy 

The new permanent signage for Ben's Deli has arrived. 

The Avenue B stalwart underwent a gut renovation and reopened here between Second Street and Third Street late last year. 

However, the previous new sign didn't pass muster with the city, and they levied a $6,000 fine and ordered the offending sign to come down

Anyway, the sign is now in place ... (like the previous new sign, the business is going by Ben's Deli & Grill).
It makes sense, as the revamped deli counter area features the return of legendary grillman Oscar (pictured in the top photo!). Oscar left Ben's several years ago and is back making excellent egg-and-cheese sandwiches. 

Ben Gibran sold the decades-spanning business to his cousin Sammy in early 2023.

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