Monday, March 10, 2025

Full reveal at 340 Bowery, the new home of micro hotel Now Now NoHo

Workers removed the plywood from outside the under-renovation 340 Bowery between Bond and Great Jones this past week. 

And it looks the same on the outside anyway...
As previously reported, this is the new home of Now Now NoHo, a micro-boutique hotel for solo travelers. According to the Now Now website, the tiny rooms "combine the nostalgia of European train cars with the ingenuity of Japanese capsule hotels." Rooms will be available starting on April 1. 

The blade signage also went up on Thursday... if you can read that...
No. 340 was The Whitehouse, a single-room hotel/flophouse for decades. Our last post has more about the new hotel and some history of the address. 

A cafe concept is expected in the retail space. We are confirming a few details about that. 

Thanks to the EVG readers who shared photos this past week.
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1 comment:

  1. Andrew PorterMarch 10, 2025 at 11:36 AM

    Even with being told the name of the place, the new sign is undecipherable.

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