Photos and reporting by Stacie Joy
The Associated Supermarket at Avenue C and Eighth Street is undergoing a rebrand and refresh.
According to store employees, the neighborhood grocery is merging with Monza, a Brazilian brand. Renovations are underway, with plans to introduce a barista bar with pastries, a cheese station and a new sandwich bar.
Despite the changes, the store will remain part of the Associated marketplace and continue sourcing products from Associated suppliers, including Met Food and Compare.
The current staff has been retained and is now sporting Monza-branded shirts, aprons, and caps. Store employees say all the products locals rely on will still be available.
The owner reportedly operated several other Associated stores in the area (like 14th Street), but this is the last one remaining.
H/T Dave on 7th!
Not quite the extensive EVG Key Food splash, but nice they are getting mention.
ReplyDeletesounds like they will still carry plantains! build your own sandwich at a decent price - also gooooood!
ReplyDeleteI live a block away from here. It is less expensive to shop at WF and TJ for groceries. I still buy a few essentials when I need it though. The staff are always very nice and welcoming. Perhaps they will lower some of their prices.
ReplyDelete$7 for a sandwich and a soda is such a steal these days! It's nice to have a new market in the hood, even if it's an old one!
ReplyDeleteAbout the only way it pays to shop at the Associated is to shop the weekly flyer. Maybe they’re loss leaders but the flyer has good deals.
ReplyDeleteIf this means prices will be going up even more, count me out.
ReplyDeleteGlad people are commenting on the surreal prices and I hope the staff makes a living wage. But being America, doubt it.
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