Sunday, June 29, 2025

Superiority Burger turns 10

Photos by Stacie Joy

Superiority Burger marked its 10th anniversary in the East Village this past week with frozen raspberry semifreddo pie, DJs Amy and Kirk, and a crowd of devoted fans packing the restaurant's Avenue A space.

Owner Brooks Headley (second from the left) was joined by managing partner Sheryl Heefner, head chef Nico Pryor, and GM Fowzy Butt for the celebration. 

The team has come a long way since opening in a tiny shop around the corner on Ninth Street in 2015 (first as a pop-up), before expanding to their current, larger home at 119 Avenue A in 2023.
The quirky "theoretical vegetable restaurant" is still drawing crowds — and odds are we'll be writing about its 20th anniversary, too.
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5 comments:

  1. G BJune 29, 2025 at 6:53 PM

    Some of the best food the city has to offer. The specials are always novel and delicious. Desserts are unreal. That cinnamon roll makes me wonder why people are queuing for the other ones down the street. Give me a burger, those life-changing fries, and a date shake and I’m in heaven for the day.

    ReplyDelete
  2. drewJune 29, 2025 at 7:00 PM

    Happpppy 10 Years!!!!

    ReplyDelete
  3. FocusPulling (.com)June 30, 2025 at 1:50 PM

    Helps to know more background though (especially to explain why an average visit costs over fifty bucks for a burger, fries and desert): https://ny.eater.com/2024/3/15/24101756/ashwin-deshmukh-superiority-burger-jeans-scam

    ReplyDelete
  4. SarahJune 30, 2025 at 6:54 PM

    Congratulations, but please bring back those brunch hash browns!!!!!!

    ReplyDelete
  5. Mr Nice GuyJuly 1, 2025 at 9:54 AM

    One of the spots that is doing everything right! Great staff, great food, I love bringing my non-vegetarian/vegan friends there and that gelato......

    Congrats on 10 years, here's to 100 more years of "Focaccia Sometimes"!

    ReplyDelete

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