Wednesday, September 3, 2025

Change is coming to Blink Fitness on Avenue A (and elsewhere)

The Blink Fitness chain, including the Avenue A outpost, is in flux following the gym chain's sale. 

PureGym, a leading U.K.-based operator, finalized its $121 million acquisition of Blink late last year, with plans to rebrand 67 New York, New Jersey and Pennsylvania locations under the PureGym banner this year.

New signage about PureGym is up at the Avenue A outpost between Sixth Street and Seventh Street for current Blink members here and elsewhere (like on Fourth Street and Lafayette)...
What this means on Avenue A, though, is less clear. Staff members offered conflicting answers on whether the gym will close for renovations during the transition. There are also questions about whether membership prices will increase. 

Signage points to promises of new equipment, refreshed spaces, and "a feel-good, judgment-free community."

For now, the only certainty is that Blink's new app went live last week, requiring members to download it to access the gym.

PureGym, a budget gym brand, reportedly beat out Planet Fitness in the acquisition after Blink's Equinox parent voluntarily filed for bankruptcy in August 2024. 
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