Wednesday, September 10, 2025

Cookie alert: Gooey On the Inside to open on 1st Avenue

Photo by Steven

Gooey On the Inside Cookies is opening an East Village outpost at 149 First Ave. between Ninth Street and 10th Street on Oct. 1. 

This will be the brand's second shop. Kafi Dublin — who began baking and selling cookies as a kid — opened Gooey's first storefront on Chrystie Street in 2017 after leaving her job as a clinical analyst with the city. Since then, her gooey-centered cookies have been shipped nationwide. 

To mark the First Avenue debut, the shop will be giving away cookies on Oct. 1 from 2-6 p.m. 

The space at No. 149 was previously home to a deli and smoke shop.

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