Photos and reporting by Stacie Joy
After nearly 16 months at 150 E. Third St., just east of Avenue A, Bella McFadden, aka Internet Girl, has relocated her shop to a larger space on the Lower East Side.
The all-new iGirl storefront debuted on Sept. 2, a short walk away at 166 Orchard St. between Stanton and Rivington.
The brand, which captures the essence of Y2K emo culture, mall goths, and punk subculture, features McFadden's designs, jewelry, and apparel.
The shop is open daily from noon to 7 p.m.
Previously on EV Grieve:
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