Photos and reporting by Stacie Joy
PureGym officially launched 50-plus locations at former Blink Fitness outposts across NYC and New Jersey on Dec. 4 ... including the East Village stop at 100 Avenue A between Sixth Street and Seventh Street.
New signage arrived here on Friday, making the transition official.
The company has been steadily upgrading and rebranding the former Blink locations to reflect PureGym's model: 24/7 access to what it calls premium equipment at an affordable price point. (The Avenue A location was 24/5, open all night on weekdays but not on weekends.)
Per a rep: PureGym locations feature a full suite of strength-training equipment — free weights, barbells, racks and assisted machines — along with cardio offerings such as treadmills, ski ergs and rowers.
Coming soon, however, is a new feature that's already generating some chatter elsewhere: the so-called "entry pods."
At several locations across the city, members must step into a tube-like portal immediately after entering the building and scan their membership ID from the PureGym app. After a few seconds — once the system confirms their identity — the doors open and members are released into the gym. (Hell Gate recently explored the rollout of these portals.)
Asked whether the East Village location will be getting the same setup, staff said yes — likely within the next month.
Whether the entry pods ultimately feel futuristic, dystopian, or just mildly annoying remains to be seen — but they're on the way.
Check the website for membership options.
PureGym is a global operator with some 2.4 million members across more than 700 gyms worldwide. The company operates corporate-owned gyms in the U.K., Denmark, Switzerland and the U.S., along with franchise locations in the Middle East.
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