Friday, January 2, 2026

Openings: Justin's Salt Bread on 2nd Avenue

Justin's Salt Bread debuted back on Sunday to lines at 58 Second Ave. between Third Street and Fourth Street. 

The bakery-café is said to be NYC's first dedicated Japanese-style salt bread shop. 

Salt bread, which originated in Japan before becoming a trending topic on social media, resembles a cross between a croissant and a dinner roll. It's made with more than twice as much butter as most breads and finished with salt on top. The result is a crisp exterior with a soft, fluffy interior. 

Justin's sells them three for $12, and that includes a side for dipping. 

The business comes from the folks behind Okiboru House of Udon at 124 Second Ave., between Seventh Street and St. Mark's Place ... another food establishment that enjoyed early positive word-of-mouth.

Hours: Tuesday-Friday 9–3, Saturday 10–4, and Sunday 10–3. 

You can find them on Instagram here.
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1 comment:

  1. AnonymousJanuary 2, 2026 at 10:47 AM

    korean style? there's literally a sign that says "salt bread" in japanese

    ReplyDelete

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