Saturday, February 28, 2026

Back to the Gap

The arrival of signage for the incoming Sephora on the NE corner of Third Avenue and St. Mark's Place has stirred up some déjà vu for longtime observers of the retail beat. 

When the Gap opened on the NW corner of St. Mark's Place and Second Avenue in 1988, it felt — to some — like the corporate cavalry had arrived. That outpost eventually closed in 2001, but the memory lingers. 

And now, in a small nod to that moment in neighborhood history, someone has affixed a Gap sticker onto the new Sephora signage — just in case anyone needed a reminder. 

Oh!
The above photo is by Barry Joseph, and it was published in Ada Calhoun's book "St. Marks Is Dead."
 
Previously on EV Grieve: 
• When the Gap moved into the East Village (January 2010)
at

2 comments:

  1. AnnieFebruary 28, 2026 at 9:54 AM

    I sure don't look forward to seeing that all them time as I'm getting around. I hope it goes away like the Gap did, but I'm not sure about that, because the neighborhood people have changed.

    ReplyDelete
  2. Carol from East 5th StreetFebruary 28, 2026 at 10:24 AM

    Great memories of Kim's Video......

    ReplyDelete

Your remarks and lively debates are welcome, whether supportive or critical of the views herein. Your articulate, well-informed remarks that are relevant to an article are welcome.

However, commentary that is intended to "flame" or attack, that contains violence, racist comments and potential libel will not be published. Facts are helpful.

If you'd like to make personal attacks and libelous claims against people and businesses, then you may do so on your own social media accounts. Also, comments predicting when a new business will close ("I give it six weeks") will not be approved.