Saturday, February 14, 2026

Sephora announces itself on the gateway to the East Village

The Sephora signage/brandage arrived yesterday on the NE corner of St. Mark's Place and Third Avenue — an intersection that some say is the gateway to the East Village. 

The Paris-based multinational retailer of personal care and beauty products will have 7,800-square feet of space here...
As previously reported, the mall-friendly Sephora signed a lease here at the base of the 9-story office building this past September. (TRD had the news first.) 

Meanwhile, there haven't been any updates about any tenants leasing the office space, which was reportedly built on spec. 

Crews and equipment were assembled here in the summer of 2020 to start on the foundation — a process that ultimately didn't get underway until 2022. 

H/T Andy Reynolds!

P.S. 

The sign has already been tagged...
at

23 comments:

  1. Scuba DivaFebruary 14, 2026 at 10:12 AM

    There goes the neighborhood…

    ReplyDelete
  2. JKFebruary 14, 2026 at 11:58 AM

    This is unacceptable. What’s next, a Gap? If that happens I’m moving. Literally.

    ReplyDelete
    Replies
    1. Scuba DivaFebruary 14, 2026 at 2:07 PM

      We already had a Gap, back in the 80s; where were you? https://evgrieve.com/2010/01/when-gap-moved-into-east-village.html

      Delete
    2. 2ndAvenueSilverPantherFebruary 14, 2026 at 2:57 PM

      That's EXACTLY what a lot of folks said before a Gap opened on the NW corner of 2nd & St Marks - about 30 years ago.

      Delete
    3. TrixieFebruary 14, 2026 at 3:35 PM

      We already had a GAP many years ago, on Saint Marks and Second Avenue.

      Delete
    4. hywel ddaFebruary 14, 2026 at 3:53 PM

      We already HAD a Gap. NW corner of 2nd Ave & St Marks. It lasted a few years & quietly faded away. Current tenants of the space sell something Asian but I haven't a clue what it is.

      Delete
    5. peterwFebruary 14, 2026 at 5:48 PM

      There was a Gap on St Marks. Can't remember when it closed

      Delete
    6. NYC REAL ESTATE INSIDER TALKFebruary 14, 2026 at 6:17 PM

      There was a Gap on the northwest corner of St. Marks and Second Ave from 1988-2001

      Delete
    7. PatFebruary 14, 2026 at 6:39 PM

      There was a Gap store there 1988.

      Delete
    8. seedyfilmz February 14, 2026 at 9:11 PM

      Y’all get that’s the joke JK is making right?

      Delete
    9. ShadowwhispersFebruary 16, 2026 at 8:13 AM

      Trade it in for a 7-11

      Delete
  3. hywel ddaFebruary 14, 2026 at 1:16 PM

    Over-Priced Needless Consumer Nonsense for $500, please Alex.

    ReplyDelete
  4. ShadowwhispersFebruary 14, 2026 at 3:19 PM

    Now it can go away.

    ReplyDelete
  5. fierce preyFebruary 14, 2026 at 9:14 PM

    I wish it was ulta - I hate having to go up to herald square for my fancy hair stuff.

    ReplyDelete
    Replies
    1. annonFebruary 14, 2026 at 10:17 PM

      There’s an Ulta in the Bed Bath and Beyond on 6th Ave.

      Delete
    2. EVBFebruary 15, 2026 at 4:11 PM

      Eve Beauty next to the Strand has the brands -- R+Co, Oribe, Moroccanoil, etc

      Delete
  6. AnonymousFebruary 14, 2026 at 11:19 PM

    I remember the Gap supported Cyndi and Billy for Kinky Boots. Loved walking past the graphics in the windows on my way to McSorley's 🍻

    ReplyDelete
  7. MarkFebruary 15, 2026 at 9:40 AM

    Worse things have happened to the EV. I welcome this location as a nearby resident because I won't have to travel to overcrowded Union Square & insanely overcrowded SoHo if I need something from there. Bring it on.

    ReplyDelete
  8. penny arcadeFebruary 15, 2026 at 10:41 AM

    The signage is ugly and tine deaf to the EV...3rd ave and St Mark's IS the gateway to the EV and has been for decades. The building itself took no notes from the surrounding architecture, Ugh.

    ReplyDelete
  9. AnnieFebruary 15, 2026 at 12:52 PM

    This is so depressing.

    ReplyDelete
  10. billFebruary 16, 2026 at 7:15 AM

    Bed Bath and Beyond went bankrupt in 2023 and closed its 6th Avenue location.

    ReplyDelete
  11. Adrian KFebruary 18, 2026 at 10:38 AM

    And-- according to JFK,-- in the 1960s, we also had missile Gap.

    ReplyDelete
  12. Kelleyann 2February 19, 2026 at 5:27 PM

    I’d prefer a Hanro store

    ReplyDelete

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