Thursday, May 28, 2026

Bigger signage alert: Mixue on 4th Avenue

Work continues on Mixue, the latest quick-serve concept for the SE corner of Fourth Avenue and 13th Street.  

The company, which launched in China in 1997, offers coffee, milk teas, soft serve and fruit drinks. 

They entered the U.S. market last year, including in NYC. And with 40,000 global outposts, it is considered the world's largest fast-food chain, per The Takeout

The storefront was previously LoveMi, which sold boba teas and yogurt... taking over a long-empty space that was once home to Liquiteria (RIP January 2020).

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