Monday, August 17, 2026

Chobani House remains quiet on the Bowery

What's going on with Chobani House at 360 Bowery? 

The food and beverage company announced in October 2024 that it would make the new 22-story office building at the southwest corner of Fourth Street its global headquarters, taking all 121,000 square feet of office space. 

At the time, Chobani said its new home — dubbed Chobani House — was expected to open in the fourth quarter of 2025. (Press release here.) 

That date has passed, and there doesn't appear to be much activity at the site. 

An EVG reader who lives across the street recently asked us about the project's status. 

"As far as I can tell, no construction work has happened at all in probably two years," the reader said. 

While the exterior appears finished, the reader said that from across the street, most of the interior still looks like "concrete and sheetrock."

One upper floor appears finished and possibly furnished as an office, along with a landscaped terrace, though the reader said they haven't seen anyone using the space. A security guard can be seen inside the lobby.

When announcing the headquarters, Chobani described it as a new model for the urban workplace, with collaborative workspaces, a test kitchen and an "innovation lab" for developing new products.
The company also said Chobani House would include a ground-floor community kitchen offering food and beverages as well as consumer research and innovation experiences. 

Chobani moved out of its previous HQ on Lafayette Street late last year. 

We contacted the company's media reps last week to ask whether Chobani House is still moving forward as planned and whether there's a new opening timeline. The company did not respond to our request for comment. 

This development replaced the single-level B Bar & Grill (1994-2020) on the property that was previously a gas station.

8 comments:

DrGecko said...

An empty building with a garden terrace sounds like a promising "new model for the urban workplace."

Anonymous said...

So, this building is going to remain idle indefinitely? What a waste.

Anonymous said...

I'll take it if Chobani doesn't want it

Anonymous said...

well now that this eyesore is sitting empty, tear it down and create a community garden

Anonymous said...

They should turn the entire building into a homeless shelter that is what the neighborhood needs most of all.

Anonymous said...

Considering conversion to residential space?

Anonymous said...

Trader Joes is a possibility for the first and second floors.

Anonymous said...

Chobani has had issues lately including a boycott because of a trump partnership
. Bet they won’t move in. “Chobani has faced significant business challenges, including withdrawing its planned IPO in September 2022 due to unfavorable market conditions, stagnating growth, and five consecutive years of net losses disclosed in its filing. The company, once valued at over $10 billion, cited "current market conditions" and a heavy debt burden as key factors, while also experiencing leadership departures, including its COO, during the process.
Legal and reputational issues have further complicated Chobani's trajectory. In April 2025, a class-action lawsuit alleged that Chobani misled consumers by marketing products as "only natural ingredients" despite third-party tests finding phthalates (man-made plastic chemicals) in its yogurt; the company has moved to dismiss the case, calling the claims meritless. Additionally, in 2025, Chobani faced a consumer boycott linked to its partnership with Planet Harvest, a for-profit company co-founded by Ivanka Trump, sparking political backlash.
Operational and financial pressures persist as of 2026. In August 2026, Chobani cut its annual earnings forecast from $1 billion to roughly $920 million due to rising material costs, despite strong revenue growth driven by demand for high-protein foods. The company also navigates ongoing scrutiny over past advertising claims, including lawsuits over "zero sugar" labeling and "Fair Trade" assertions.”