Friday, August 14, 2026

Rabbit Books and Bar ready for its grand opening on Avenue A

Photos and reporting by Stacie Joy

Rabbit Books and Bar is set for its grand opening Saturday (tomorrow!) at 8 a.m. at 170 Avenue A on the southeast corner of 11th Street. 

The mother-daughter-owned bookstore and bar comes from Marianna Vaidman Stone and her daughter, Emily Samara Stone, who previously told us they envisioned the space as a neighborhood gathering place inspired in part by Parisian book cafes.
We stopped by for a sneak peek as the team was putting the finishing touches on the space — installing signage, setting up the bar, unpacking boxes, and even doing a dry run of the ribbon-cutting.
The finished space is inviting, with an elegant palette of jewel tones and plenty of tucked-away nooks with tufted banquette seating where you can settle in with a book. (You'll forget this was previously a 7-Eleven.)
The shelves include the expected categories — sci-fi, international fiction and romance among them — alongside some less conventional ones: "books too big to fit on our other shelves," "not for kids" kids' books, "blind date with a book" and "cats of Tokyo."
There are literary touches throughout, including a bathroom hidden behind a bookshelf door and all-gender restrooms wallpapered with pages from books.
The bar will serve wine, beer, frozen rosé, coffee, tea, sodas and sparkling waters. There's also an option to assemble a mix-and-match plate with items such as olives, dried fruit, chips and dips. 

And for kids (or the kid in all of us?), there are Lunchables and Uncrustables. Pastries and other selections will also be available.
Rabbit will be open from 8 a.m. to midnight on Saturday, with grand-opening activities throughout the day. (Find updates on Instagram.) 

The owners are also launching their Founding Readers program. Anyone who visits on Saturday can sign up to become a Founding Reader, which will include access to exclusive offers in the years ahead. 

22 comments:

Anonymous said...

The work those two had put on! And the results are unbelievably beautiful. Coming tomorrow!

Anonymous said...

So excited to support this place!

Anonymous said...

Great addition to the LES

Laura Goggin said...

Looks fantastic!

Anonymous said...

Beautiful space!

Anonymous said...

Great job! Best of luck and congratulations !

Anonymous said...

What a beautiful space. Wishing it tons of success!

Anonymous said...

These people could have opened anywhere in the city and decided to do it a few feet from Book Club Bar...

Anonymous said...

Looks great and I wish them luck, since they'll be competing with the Barnes & Noble coming soon kitty corner.

Anonymous said...

I did the math for you. The distance between the two shops is about 3,170 feet walking, based on a 0.6-mile estimate. It is about a 12-minute walk. So more than "a few feet."

Anonymous said...

That’s such a lame take. People lament the loss of character and small brick-and-mortar businesses, but complain when there are TOO MANY book store cafés.

Until the 1960s, the area had “book row” with dozens of book stores on Fourth Avenue and around Astor Place. A book district, attracting shoppers looking for books. Sounds cool, right?

Shadowwhispers said...

Great! More bookshops please.

JK said...

This actually looks way better than the 7-11

Anonymous said...

I could live there with all the beautiful amenities and reading materials

nowimaplane said...

yeah how are all those businesses on Fourth Avenue doing?

Anonymous said...

small independent bookstores each have their own character. Not possible to have too many bookstores

Mr Nice Guy said...

I stopped in earlier this week and the shop is beautiful! Such a great addition to the neighborhood and everyone seems to be cheering for them (except for maybe a few EVGrumps). Welcome!

Andrew Porter said...

I've forwarded the link to Publishers Weekly, Shelf Awareness (both trade publications) and some others.

anonymous said...

What an upgrade from 7-11!

Anonymous said...

I definitely plan to visit when I’m in the city
Looks like a fine place

nowimaplane said...

@3:27 that's why they ALWAYS survive

Anonymous said...

Looks really good!