Tuesday, September 8, 2026

At last, a look at the new 3rd Avenue development

Photos by Steven 

A rendering has finally arrived on the construction sign at the long-cleared Third Avenue development site between 10th Street and 11th Street. 

The image depicts a tiered building with a grid-like facade, large windows, and a series of setbacks and terraces above glass-fronted ground-floor retail space...
As previously reported, SK Development filed plans in May for a 13-story mixed-use building at 122 E. 11th St. (The rendering looks like — 14 floors?) 

According to Department of Buildings filings, the proposed structure will span roughly 136,400 square feet and include 69 residential units, about 12,000 square feet of commercial space and a loading area for large vehicles. 

Carlos Cardoso of Beyer Blinder Belle is listed as the architect of record.  

The lot has been vacant since January 2025, when crews completed the demolition of six buildings at 50-64 Third Ave. The lone holdout from the buying spree is 48 Third Ave., which remains on the NW corner of 10th Street and Third Avenue... barely visible on the rendering next to the towering development. 

Anticipated completion date: January 2029. 

19 comments:

  1. Modernism has hit a new LOW. Please revoke the architects license.

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  2. This should be a lot bigger and have a lot more units

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    Replies
    1. There are zoning height restrictions. I'm sure they maxed out on sq footage

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  3. Based on the photo the firm should be called Breyer, Blunder, and Belle. What a wasted opportunity to build something beautiful.

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  4. Everyone here always know better what professional developers can and cannot do.
    Also, let me get you in on a secret: New York is generally an ugly looking city. No one build here anything beautiful for a hundred years and more.

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    Replies
    1. If a developer can’t build responsibly, they shouldn’t build.

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  5. Looks like an office building. Fits in with the zeitgiest of the times.... greed.

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  6. Wow. Is that supposed to be residential? It really looks like…midtown business district architecture

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  7. wow is that ugly. hey bartender, make it a double

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  8. I am surprised BBB designed such an ugly building. They were the architects for the two buildings on 14th and A (home to Target, and one farther east) and the buildings are perfectly fine looking and fit reasonably well in the streetscape. Of course this is much bigger and presumably has different needs, but it really is actively unattractive vs just being generic.

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  9. Sk development and CMA construction? RUN

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  10. Looks like Family Courthouse

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  11. Well THAT wasn't worth the wait.

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  12. Pretty lame looking.

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  13. Oh good, this neighborhood could really use another empty storefront for lease.

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    Replies
    1. Be nice if some of these empty storefronts could be rented out for living in—or even to house the homeless while they wait for a commercial tenant.

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  14. Everything looks the same these days sadly

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  15. Given how large this building is, if they made the units smaller, say 700-900 sq ft., they could've easily fit 110-140 units, and legally, too. Instead, the priority was placed on luxury large condos. Regardless, I doubt they would've built anything larger than 99 units because then they would've triggered wage requirements in new york state, but that would have been at least 30 more units.

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