Photo by Stacie Joy
ICYMI: Signage is up for Fluff Club at 9 Avenue B between Houston and Second Street.
Fluff Club is a dog-themed apparel brand for humans built around the slogan "Your Dog Is The Boss." Its hoodies, sweatshirts and T-shirts pair illustrations of specific dog breeds with mock corporate titles such as "Chief Fluff Officer" and "Director of Home Operations."
The brand features dozens of breeds and mixed breeds, along with personalized items.
No word yet on an opening date for the Avenue B shop.
The space previously housed 2B&2C: The Ken Cro-Ken Memorial Foundation, a nonprofit community arts organization and gallery.
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