Monday, July 13, 2015

Here then, the new Moishe's Bake Shop sign


[EVG file photo]

Back in April workers removed the damaged Moishe's Bake Shop sign (in the middle of the night) in order to repair the facade at 115 Second Ave. near East Seventh Street.

Yesterdays, workers put the new sign in place under the watchful eye of owner Moishe Perl, as these photos by Derek Berg show…







Perl told WPIX that the sign sustained damage following the deadly gas explosion on March 26. "We got a violation last week that it’s shaking. We have to take it off and fix it," Perl told the station on April 20.



Previously on EV Grieve:
After midnight, workers remove the Moishe's Bake Shop sign (19 comments)

What lies beneath the Moishe's sign

Moishe's has a new (temporary-looking) sign
at

16 comments:

  1. PinchJuly 13, 2015 at 8:35 AM

    Looks good.

    ReplyDelete
  2. DrGeckoJuly 13, 2015 at 8:55 AM

    before:
    home made kosher

    now:
    kosher

    at least they're not going for the hard-sell advertising language:
    home-style kosher

    ReplyDelete
  3. Captain ObviousJuly 13, 2015 at 9:24 AM

    Compared to the old sign, this one seems a little two-dimensional.

    ReplyDelete
  4. AnonymousJuly 13, 2015 at 9:25 AM

    Mazel tov Moshe! May you have much hatzlacha!

    A big ups for keepin' it real with the sign! Beautifully done.

    ReplyDelete
  5. AnonymousJuly 13, 2015 at 9:41 AM

    So, no longer 'homemade'? Who's making it for them?

    ReplyDelete
  6. Barbara L. HansonJuly 13, 2015 at 9:56 AM

    Go buy a sugar kichel. And maybe an almond horn. And onion rolls.

    ReplyDelete
  7. AnonymousJuly 13, 2015 at 10:00 AM

    Echoing 9:24, I have to say while it's nice, it does lack the depth of the original.

    ReplyDelete
  8. AnonymousJuly 13, 2015 at 10:17 AM

    Now clean the windows!!! The graffiti that has been on the windows for the last 15 years is both ugly and not kosher.

    ReplyDelete
  9. marjorieJuly 13, 2015 at 10:42 AM

    i'll be the party-pooper! i will miss the old-school font and raised individual letters! but i'm sure this sign will be easier to maintain and i hope it means Moishe's will be around for a long, long time.

    ReplyDelete
  10. AnonymousJuly 13, 2015 at 1:24 PM

    For those saying the new sign lacks "depth" - imagine how much worse it could be?

    A the graffiti should stay as it keeps the fussies away: "THEY USE WHITE FLOUR?!? Oh no no no no no no no!"

    ReplyDelete
  11. AnonymousJuly 13, 2015 at 2:13 PM

    What does "homemade" mean anyway? Does anyone think that the breads and cookies were being baked in a one family home in Borough Park, Brooklyn, and being brought to 2nd Avenue? I think Moshe's owners were lucky to get a sign done in such a short period of time. As with everything connected with change / modification in the EV, everyone will have an opinion.

    ReplyDelete
  12. sam_the_manJuly 13, 2015 at 5:47 PM

    Moishe's: They know from homemade!

    ReplyDelete
  13. AnonymousJuly 13, 2015 at 7:19 PM

    When I asked about the new upcoming sign, they said it would not be the same, but they were going to try to keep it similar. I guess they've fit the bill.
    As someone else said, it could sure be a lot worse.
    Now. off to get my chocolate dipped almond horn.

    ReplyDelete
  14. Joey_BlauJuly 14, 2015 at 5:54 PM

    Now get rid of the awfull graffitti...

    ReplyDelete
  15. AnonymousJuly 15, 2015 at 11:24 AM

    When are they replacing the vandalized windows?

    ReplyDelete
  16. AnonymousJuly 15, 2015 at 2:06 PM

    Yes ! Please clean the windows!!

    ReplyDelete

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