The signage/brandage has arrived on the empty storefront adjacent to the flagship Juice Press on East First Street between First Avenue and Second Avenue…
Several weeks ago, handwritten messages began appearing on the front windows … including: "The East Village is the only hope I have left of being fucking cool. This store is the incubator for my next food concept. I hope I don't fail" along with the Juice Press hashtag.
The Juice Press empire — now 25-plus strong — opened its first location here in April 2010.
Previously on EV Grieve:
Juice Press is up to something on East 1st Street
11 comments:
I don't get the whole "juice" thing, seems like a trend heading to extinction too.
I'm acai-bowled over 25-plus?!?
get your acai bowl and juices at juicy lucy next door...support small business.
Finally I found out what an acai bowl is. Ain't nothin but a smoothie served with a spoon and some crunchy shit on top. Pfft.
Wish I had a trust fund to live off of while coming up with ridiculous business ideas that will fail within 6 months.
Super aggressive. Juicy Lucy's been doing the Rio Bowl, aka Acai Bowl, for at least ten years - now it's "NEW" and blasted out a storefront couple doors down. Rude.
ummmm! juice press has been doing usda organic unpsateurized acai bowls made from scratch for 5 years at that exact location. our presence on east 1 st has helped juicy lucy. period.
juice press is a local owned business that people supported and grew. grew to increase our product line up and services. we employ hundreds of new yorkers.
i live in nyc and pay nyc taxes. i started juice press right there at 70 east 1st.
marcus, founder
Juicy Lucy loves you/me/us.
Glad Juice Press & Juicy Lucy have a good relationship but come on Marcus - you opened up next to Juicy Lucy with an aggressive biz plan. Gotta call it what it is.
juice is a pure health infusion - drink an 'all greens' every day for a week and you will see positive results, at the least your bowels will thank you.
Juicy Lucy fan here. Glad they're still around.
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