Extell's two new 7-story buildings on 14th Street between Avenue A and Avenue B have a name — EVGB.
That's short for "East Village's Greatest Building."
The EVGB branding, with a random "go big" tossed in, arrived on the two retail-residential developments — 500 E. 14th St. and 524 E. 14th St. — back on Monday, as these photos via an EVG (not EVGB!) reader show.
To date, only the corner space at No. 500 at Avenue A has been taken — that will be the small-format Target store.
Newmark Knight Frank has the retail listings... there's one 14,509 square-foot space adjacent to the incoming Target for rent. (Negotiable rate!) At No. 524 a few doors to the east, there are two retail spaces encompassing 14,331 square feet.
[Image via Extell]
EVGB's residential amenities include a fitness center, children’s play room, an indoor pool and steam room. The rentals have yet to hit the market. Soon though! The application process is underway for 50 middle-income units at No. 524.
Extell's EVGBs replaced a nearly block-long row of single-level structures that didn't have an acronym, businesses including Bargain Bazaar/Express, Petland, Rite Aid and the Blarney Cove.
Previously on EV Grieve:
New 7-floor buildings for East 14th Street include 150 residential units
Target offers details about its flexible-format store opening summer 2018 on 14th and A
The disappearing storefronts of East 14th Street
Extell's new development at 524 E. 14th St. launches lottery for 50 affordable units
Make East Village Great Again?
ReplyDeleteOpen bag, insert barf!
ReplyDeleteGrieve you should SUE for Patent infringement!
ReplyDeleteIf anyone reading this has an HBO account I hight recommend checking out the episode on the series "High Maintenance" in which a couple leave a communal living space after they win by lottery a rent subsidized apartment In a building just like one of these. They soon discover the amenities are off limits to them however they at least are not forced to use the "poor door". It in the second season.
ReplyDeleteIs the "Greatest" thing an intentional play on Trump's use of "Great" and Making America Great Again? Are they gaslighting us?
ReplyDeleteHa ha ha. Isn't this down the block from the 21st century depression scene at Gray's Papaya?
ReplyDeleteI for one am happy to see new development and options in this area that I heard was traditionally cheap/dirty/low-income garbage stores. Upscale businesses/residences will bring upscale spending and a better clientele/demographic, therefore a better quality of life. The effect of the Bloomberg years is finally trickling down to these previously blighted areas and I for one am happy to see the blight go!
ReplyDeleteThat's a bunch of Blarney if ever I heard.
ReplyDeleteVomitous.
ReplyDeleteI still curse the day Pete's-a-Place hired that ham-fisted welder who started the fire that gutted those buildings, leading directly to the premature eviction of Bargain Bazaar, Rainbow, Dr. Tufaro's veterinary office, and others, thus paving the way for this execrable pile of architectural stool.
I can't wait to sneak into the steam room.
ReplyDeleteOK look, even setting aside how grotesque and tacky it is to invoke the name of an East Village institution to give some sort of cool cred to your upscale twat palaces ... CBGB was way, way over on the complete opposite side of the hood. It's just a dumb and nonsensical name, and makes John Varvatos look like some kind of preservationist.
ReplyDeleteI MISS THE 99 CENT STORES ON 14TH....
ReplyDeleteYes 9:24am there is good to certain types of neighborhood progress. But the owner of this development is the same conglomerate throwing up 100+ story buildings on 57th street and bringing in suburban commercial tenants to an ugly building here. I'd easily wager this is not the type of progress the majority would want. Better than nothing or squalor? Who's to say...
ReplyDeleteMy next building will be called "EVABFY": East Village Awesomest Building, Fuck Yeah!
ReplyDeletePlease, do not roll your eyes at me. Like mine is any stupider than "EVGB". Mine might be a little more crass and offensive sure, but it's no less stupid. Please.
Has anyone who entered the lottery heard anything?
ReplyDelete@9:24 AM
ReplyDeleteWow you sound like a person who calls things that are not hermetically sealed "icky and gross". As a small "icky and gross" business owner I can tell you that developments such as this building(s) will only force working class families out of the homes they have lived in often their entire lives. Shut down small family businesses who must settle to work for less money in some corporate chain store or service. So relish the cleanliness of the new East Village and as you say "better clientele/demographic" because more money makes a person more valuable in your eyes.