Tuesday, September 10, 2019

Jell & Chill coming soon to 7th Street



Coming soon signage is up in the storefront at 110 E. Seventh St. between Avenue A and First Avenue for Jell & Chill...



The shop's Instagram account notes that they will be selling "Traditional Handcrafted Bīng Fěn Ice Jelly," a Sichuanese cold dessert jelly.

Here's one description of it:

Bing Fen is the iconic Chengdu summer snack. A sort of jello made (originally) from Konjac, it is refreshing, cool, sweet and fruity. The clear jello is mixed with ice, molasses, and a variety of toppings. These can include dried fruits, diced watermelon, mung beans, fermented rice porridge, mini sticky rice balls, and rose jam. It is a great example of the term ‘Shuang 爽’ which means cool, refreshing, and revitalizing.


This Seventh Street storefront was previously Atino Eyewear Optical, which closed last November after eight months. The owner said that his business dropped by 60 percent after last summer, giving him no choice but to close.
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5 comments:

  1. AnonymousSeptember 10, 2019 at 8:41 AM

    This sounds like an interesting dressert, but building a business with this as its sole product? With commercial rents as high as they are, I just don't get it.

    ReplyDelete
  2. GojiraSeptember 10, 2019 at 9:18 AM

    Just in time for the colder months. Great timing!

    ReplyDelete
  3. AnonymousSeptember 10, 2019 at 11:10 AM

    seems like a very limited market for this type of product but Good Luck to any new small business in this area

    ReplyDelete
  4. AnonymousSeptember 10, 2019 at 9:53 PM

    The three People commented above have such awful negative energy! What's wrong with you people!?

    ReplyDelete
  5. AnonymousSeptember 11, 2019 at 5:22 AM

    There is another store that sells similar desserts, called Meet Fresh. By Cooper Union area. The dessert are delicious and they have hot versions as well as cold version to choose from.

    ReplyDelete

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