J. Crew signage official a day before its grand opening on the Bowery

Updated 9/13:  From J. Crew:  This is "a new men’s concept store featuring a curated collection of J.Crew menswear, vintage finds including art and furniture, plus coffee from Urban Backyard." 

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 The JC signage went up Friday here at 316 Bowery at Bleecker...

... ahead of the grand opening of a new men's concept tomorrow...

As previously noted, the storefront will be selling coffee-espresso drinks (Think Coffee across the street must love this!) ... and there looks to be space for sidewalk seating.

There's also speculation, via Gear Patrol, that this will be a J. Crew Liquor Store redux. That was the brand's "clubby boutique" in an old liquor store in Tribeca from 2008-2019. 

Also from Gear Patrol: "Even if J.Crew doesn't use the basement, the ground level is still over 3,000 square feet, making this, at least to my knowledge, the biggest dedicated J.Crew Men's Shop in New York City, if not the U.S."

Last year, JC hired Brendon Babenzien — former Supreme design director — to be the creative director of J.Crew Men's. He debuted/celebrated his first collection last week at a party at Jean's, an opening-soon restaurant via the owners of Superiority Burger and Williamsburg Pizza in the former Butter space on Lafayette that featured a 7-song set by the Yeah Yeah Yeahs.  

After filing for Chapter 11 in May 2020, J. Crew exited bankruptcy that fall. Per Retail Dive:

Lenders have taken over controlling ownership after a federal bankruptcy court approved J. Crew's reorganization plan. That deal left investment firm Anchorage Capital Group as the retailer's current majority owner. Kevin Ulrich, Anchorage's CEO, said in the release that his firm sees "an immense opportunity for growth and expansion at each brand," which includes the J. Crew and Madewell banners.