According to what we read somewhere on the Internet that seemed credible enough, this was a TracFone sub-brand until Verizon purchased it almost two years ago and started going by Total Wireless. The company rebranded it to Total by Verizon in late 2022.
The space had been, for years, home to a psychic with signage noting "past, present & future." (If this space becomes a psychic again, they could go by Total Recall to pay homage to Verizon.)
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