More details emerge about the new Whole Foods Market StuyTown on 14th Street

On Wednesday, Whole Foods Market will open its first smaller-format store, Whole Foods Market Daily Shop, at 1175 Third Ave. on the UES. 

The announcement also sheds some light on what to expect from the previously announced (in July) Whole Foods set to open next year in the former Associated Space on 14th Street between Avenue A and First Avenue. 

From a Whole Foods press release on Friday: 

Whole Foods Market Daily Shop will provide a convenient option for grab-and-go meals and snacks, weekly essentials, and a quick, easy destination to pick up ingredients to complete a meal—with all items meeting the company’s rigorous quality standards. 

The innovative, smaller-format stores will range between 7,000 and 14,000 square feet, or about a quarter to half the footprint of an average 40,000-square-foot store. 

Features and product assortment of the Lenox Hill location include: 

• More than 400 local products from 100+ Northeast-based suppliers, including New York-based favorites Family Farmstead Dairy, The White Moustache, Annie’s Ginger Elixir, Dam Good English Muffins, and Mill Hollow Maple Syrup. 

• New local brands are launching at the Lenox Hill location, including Jack & Friends, P-Nuff Crunch, and Mimi Cheng’s. Additionally, TALEA Beer Co. is introducing its Lenox Hill Pilsner, which will only be available at the Lenox Hill location. 

• First Juice & Java venue in New York City, offering coffee, tea, juices, smoothies, sandwiches, soups and various desserts. 

• Launch of new ready-to-heat sous vide entrees and sides from the Whole Foods Market Kitchens brand. Single-serve hot bowls and meals include health-forward Teriyaki Salmon, Falafel Tahini, and Chipotle Chicken grain and protein bowls. 

• Whole Foods Market favorites, including an ample selection of fresh, seasonal produce, meat and seafood, prepared foods like sandwiches and pre-packed meals, breads, alcohol, and supplements, as well as a handpicked range of local specialties and our own 365 by Whole Foods Market brand. 

Meanwhile, Beam Living shared the following email with StuyTown residents on Friday: 

This store will be one of the first locations of the new Whole Foods Market Daily Shop — a recently announced quick-shop concept from the grocer. 

Whole Foods Market StuyTown will provide a convenient option for grab-and-go meals and snacks, weekly essentials, and the wide range of fresh, seasonal produce that Whole Foods Market is known and loved for. This location will also feature Juice & Java, which provides coffee, tea, fresh-pressed juices, smoothies, sandwiches, soups, and desserts. 

We believe this smaller-footprint concept will be a perfect fit for our community, and we are excited to add Whole Foods Market as another best-in-class grocery option to the neighborhood alongside offerings from Trader Joe’s, D'Agostino Supermarkets, and Target. 

We are currently in the early stages of readying the space for the new store and look forward to sharing more information on an opening timeline later this year.

A Whole Foods Market Daily Shop will also open in Hell's Kitchen, making three for Manhattan. 

Back in February 2021, StuyTown management informed residents that Chef's Local Harvest, a 10,000-square-foot grocery store, would open in this 14th Street space ... from the father-son duo Paul and Aaron Fernandez, who helped create the Union Market chainlet (as seen on Avenue A and Houston) and Ideal Marketplace in Chelsea. 

Associated closed here in December 2019. Joseph Falzon, the store's owner, previously told Crain's that a confluence of factors had cut business nearly in half. For starters, construction on 14th Street for the L train obscured the supermarket with a 12-foot fence for nearly two years. 

Lastly, the StuyTown people have apparently spoken... (not sure about the validity of this poll, such as the sample size and corresponding margin of error! And would a Chick-fil-A really go into the same space as the former Associated?)

 

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