Photos and reporting by Stacie Joy
We stopped by the new iGirl shop the other day at 166 Orchard St., between Stanton and Rivington.
The all-new storefront debuted on Sept. 2, after a quick two-week renovation, and marks a move from Third Street, where Bella McFadden — aka Internet Girl — had been for nearly 16 months.
The new space is much larger than the previous shop.
"Since we use the space for admin and we needed a stock room for order fulfillment, this was the ideal street and size," McFadden said. "There is more foot traffic here. Orchard Street is a destination. Third Street was a more residential block."
The expansion coincides with iGirl moving further into apparel. McFadden is particularly proud of a new collaboration with Lip Service, while the shop also now carries Leg Avenue tights — something many customers had asked for.
iGirl continues to showcase McFadden's jewelry, accessories, and designs, which reflect Y2K emo, mall goth, and punk subcultures.
The shop is open daily from noon to 7 p.m.
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