The Juice Press storefront recently shuttered without much notice, bringing an end to 15 years of Juice Press in the East Village.
The very first Juice Press debuted at 70 E. First St. between First Avenue and Second Avenue in 2010. (The location never reopened after someone broke in and looted the space in June 2020.)
The plant-based food and beverage brand eventually grew to more than 80 locations in seven states.
There was also a Juice Press on 10th Street closer to Avenue A that closed in 2015 (thanks to landlord Steve Croman, sources said at the time).
The JP website still lists about 20 locations in NYC.
Founder Marcus Antebi, who showed a sense of humor before debuting JP on First, is no longer involved with the company and has since launched a venture called goodsugar, which has a UES outpost.
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