[EVG photo from March 1]
Back in early March, the Juice Press on East 10th Street near Avenue A closed for renovations … an employee at the Juice Press on East 10th Street near Second Avenue told us that this location would definitely be reopening in a few months.
Apparently those plans changed. An EVG reader shared this photo from yesterday, when a store for rent sign arrived in the front window…
A recent article at well + Good noted that Juice Press "is expanding faster than your body can absorb green juice nutrients." This is the first time that we actually heard about a JP closing.
Steve Croman's 9300 Realty is the landlord.
This Juice Press location opened in June 2011.
Previously on EV Grieve:
Juice Press on East 10th Street (the one near Avenue A) closes for renovations
8 comments:
"Fast expanding chain store pushed out by rent hikes in NYC"
It could only happen here. I wonder what 9300 is holding out for? A Hermes?
It's **not** just the high rents; it's the lack of business. I mean, c'mon, how many juice places does one neighborhood need? Even the Basics Plus hardware/home goods store on Third Ave. has a juice bar!!!! Besides, many people cannot afford a $10 beverage, even if it is a meal replacement. The prices are generally TOO f'ing HIGH. I can't wait for the $8 bagels from Montreal! NOT.
We got juice coming out of our ears at this point.
The weird thing is that JP devotees considered the location that closed far better run than the one that's staying open.
Anonymous 10 AM is on point! It is not just the rent, it is the renovation of a space (even a tiny one), the equipment, the materials, the insurance, the cost of running an operation (Con Ed bill), and salaries. And Anonymous hits the point, how many of this one item specialty stores can be sustained at the prices they have to set to break even. There is a general trend now not to eat at home. I grew up at a time when you ate breakfast and made coffee at home. I find no sadness when these single item stores close; one wonders what business plan they had in mind. One doesn't hear any more of the specialty water store that opened in the EV about a year ago. With the drought in California one is beginning to see some push back against buying bottled water (save the environment from the plastic bottles please!!)that comes from municipal sources (turn on your tap?. Yes, rents are too high, but people seem to have no end of indulgences that add to personal expenses that eat away at frozen salaries.
Wonder how they never realized that their 2nd Avenue store was actually TWO blocks west ?
This space would be perfect for an Empire Biscuit 2.0.
Let's hope the Juice Press bubble is bursting. For a place the focuses on health, they are seriously lacking in any holistic awareness beyond this--of, say, the environment. With the throngs may-juices-a-day of devotees, how many plastic bottles has that one storefront effectively added to the oceanic plastic swirl? Their veil of "awareness" and "health-consciousness" over their actual, overpriced, greedy, capitalistic, cult-creating business model is just disgusting. Here's to hoping this is the first nail in the JP coffin!
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