Wednesday, May 13, 2026

[Updated] The East Village Sephora opens on Friday

The Sephora outpost opens Friday on the NE corner of Third Avenue and St. Mark's Place. 

Here's part of a promo for opening weekend...
Hours for the beauty retailer: Monday-Saturday from 9 a.m. to 8 p.m.; 10 a.m. to 6 p.m. on Sundays. 

Some history from EVG reporting here... in November 2017, the commercial and residential real estate firm Real Estate Equities Corporation (REEC) picked up the 99-year leasehold for the assemblage on this NW corner for nearly $150 million. 

The Gabay family had owned the buildings for generations. The previous buildings, which included retail tenants such as Korilla BBQ, the Continental, and McDonald's, were demolished in the summer of 2019 to make way for an office building.
The building's size caused a lot of drama (flashback), and work was stopped for 10 months in 2021 when Madison Capital Realty tried to foreclose on the property.

Foundation work finally started in late August 2022 — after crews and equipment were assembled here in the summer of 2020

Sephora is the first retail tenant here, in a lease deal announced last September.

No word on what office tenants may be coming to what became a 9-story building.
Updated

Jacob Ford reports that the storefront opened on Tuesday... in a soft launch of sorts...

10 comments:

Anonymous said...

The demise of the EV becomes more apparent with the rise of yet another tombstone.

Scuba Diva said...

Do I hope there's a flashmob and pushback from the community on opening day? Nope, not me!

Anonymous said...

At least it is not a Starbucks.

Patapsco Jones said...

One slice from St. Mark's Pizza and a beer & a shot at Continental > One Million Sephoras.

BT said...

EV Grieves... indeed.

Anonymous said...

I do not wish unsavory things to happen repeatedly at this location. No way. Do not.

Brian said...

Yep, still an ugly pos.

Anonymous said...

I am excited for this arrival as a nearby local much to the chagrin of the commenters here. If ever I need a new fragrance or make-up, I can just go here now instead of the Broadway and Union Square locations, which are insanely overcrowded and further away. Welcome to our hood, Sephora.

Anonymous said...

There's a fragrance shop on 4th Street between Bowery and 2nd Ave. Support our small local businesses.

Anonymous said...

Very exciting! Hopefully, there will be awesome deals.