Monday, September 12, 2022

A full reveal at Zero Irving on 14th Street

As you may have noticed, Zero Irving (formerly the Union Square Tech Training Center, 14 @ Irving and tech hub) on 14th Street is now completely free of scaffolding, a sidewalk bridge, etc. ... providing the final view of the completed 21-story building...
The building, developed jointly by the city's Economic Development Corp. and RAL Development Services, will feature 14 floors of market-rate office space as well as a technology training center, co-working and event spaces on the seven floors beneath.

Zero Irving has reportedly signed several full-floor deals recently, including data analytics software company Sigma Computing Inc. on the ninth floor and B2B payments platform Melio on the 15th and 16th floors. And most recently: Laurel Road, a digital banking platform and brand of KeyBank, leased space for offices on the 11th floor. 

Urbanspace will operate a food hall on the ground level...
A refresher on what to expect with that via the Urbanspace website:
Thirteen vendors will occupy the 10,000-square-foot venue with an outdoor patio. Urbanspace is curating a dynamic lineup of chefs, food entrepreneurs, and exciting new restaurant concepts. The result will be more than a market: it will be a fertile ground for the food community, a place where ideas are shared and creativity and individuality shine. At least 25% of the Food Hall will be reserved for use by first-time entrepreneurs or start-up companies operating for less than four years.
No word on an opening date.

Long contested by local preservationists and community groups, the new building sits on the former site of a P.C. Richard & Son on city-owned property.

Foundation work started here in August 2019.

21 comments:

  1. This place gives a very orderly presentation, My eye likes how it's drawn up the fa├žade to the canopy. I'll definitely take it over PC Richards.

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  2. I love the ascetic of it

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  3. I hate it less now that the Scaffolding is gone!

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  4. Glassic modern design…

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  5. It looks like it belongs on Madison, above Grand Central. Not ugly, just grossly out of place.

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  6. Meh. That row of buildings is not pretty or nice to look at and this doesn’t make it any better. And why should we be excited about full floor rentals by money hoarding corporate offices?

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  7. "fertile ground for the food community" Eh, "fertile" ground sounds like "manure" to me!

    But maybe the food hall will keep the bro's inside the building.

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  8. Carol from East 5th StreetSeptember 12, 2022 at 10:26 AM

    Gee, so good to have desperately needed new office space.

    And on a design rating from one to ten? Zero.

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  9. Bad idea from start to finish. Does nothing to serve community needs.

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  10. Let's try to be positive about this addition. It is here and a part of our neighborhood now. I happen to like the modern, sleek aesthetic of this; it offers a unique dichotomy of older architecture versus new. I also agree with another commenter. Much better than the former PC Richards facade, which lets face it, was outdated and tired. Thank goodness there are no more barriers, construction, or scaffolding around that area too. And keep in mind, this was completed and expedited during and after a pandemic, which is impressive. This is how I see it. The offices in this building will offer new work opportunities and hopefully, meaningful experiences for many, perhaps even offer a sense of community for those of whom that are future oriented.

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  11. I'm excited for the food hall. Of course there will be a few complainers, what else is new.

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  12. Thanks for the update on the food hall, I'll be curious to see what opens up in there (food halls have been the starting point of many successful restaurants here in the city!)

    Tech jobs are good jobs. Bringing more tech jobs to our neighborhood is a good thing for the community. And I agree, the building looks much better now that the scaffolding is removed!

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  13. I'm astonished at all the aesthetic experts who were so so so offended by PC Richard's "look"! I mean, really, one does expect an appliance store to hire I.M. Pei or someone of similar caliber to design an appliance store!!

    Frankly, I miss PC Richard's; they were more of an asset to the neighborhood than this place will ever be. This is mostly going to be a building full of overpaid, entitled bro's, which we seem to be already well-supplied with.

    And if you think those jobs won't result in big rent increases in this area, then think again b/c the bro's want to live it up down here in Playland, preferably with as many party-roof buildings to choose from as possible.

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  14. So bland, not suited for below 14th St.

    I'm surprised to hear about the leases. I wonder if they're subsidized by the city or genuinely market rate.

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  15. The snobs complaining about this modern building are the same ones who complain about the poor conditions of the buildings that surround it. Nothing will make them happy.

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  16. Thanks and Ditto to 12:55 the building is fine it's the tech momacks that will work there and then play and sadly live in the nabe ug

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  17. Whoever designed this was given the wrong medication.

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  18. So many naysayers with not one positive comment of value to contribute. Nothing will make them happy.

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  19. For those asking about what foods will be in Urbanspace, well, we know it'll be the same as the others: Roberta's (since you can't get pizza anywhere else near any urbanspace, ever), Playa Bowls, Kuro-Obi, Little Biggs, and a few other overpriced ($20+ for a small lunch) places. And all of these, you can get a better and cheaper equivalent within a 5 minute walk

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  20. Let us not forget that Carlina Rivera, whilst campaigning for her seat on the City Council SWORE at campaign meetings that she would not vote for the tech hub without 3rd & 4th Avenue corridor zoning protection. Bingo! Two weeks after her win she voted in favor of tech hub with not a whisper of protection for the area. Every time I pass that building I remember what it cost the neighborhood as to the protection of what should be a landmarked area.

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  21. Thanks of the feedback on the headline ... the previous one didn't work. I changed it.

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