Thursday, June 15, 2023

About the In-N-Out Burger ads for 2nd Avenue and St. Mark's Place

An EVG reader shared the above photo from today on the NE corner of Second Avenue and St. Mark's Place for In-N-Out Burger NYC 2023. 

The plywood surrounds 132 Second Ave., where Dallas BBQ closed last December after decades in business here. Legal notices via the State Liquor Authority here mention that hospitality vet Curt Huegel is opening a new bar-restaurant in the space. 

Anyway, as far as anyone knows, In-N-Out Burger doesn't have any plans for an NYC outpost ... with the furthest eastern outpost arriving in Tennessee sometime in 2026.

Fake In-N-Out Burger ads have made the rounds in NYC through the years (like here and here), much to the chagrin of the chain's many fans. So this is likely a gag... (and so far away from April 1). Updated: The company told Eater the ads are FAKE!

In-N-Out Burger opened up in 1948 as California's first "drive-thru" hamburger stand.
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5 comments:

  1. AnonymousJune 15, 2023 at 8:20 PM

    Lame - the best fast food ( good food fast ) burger out there !

    ReplyDelete
  2. CuriousJune 15, 2023 at 10:24 PM

    The name always reminds me of A Clockwork Orange. "No time for the old in and out, love. I've just come to read the meter."

    ReplyDelete
  3. AnonymousJune 15, 2023 at 10:36 PM

    Kudos for the seinfeld Kenny Rogers reference

    ReplyDelete
  4. AnonymousJune 16, 2023 at 8:40 AM

    Less chains!

    ReplyDelete
  5. AnonymousJune 16, 2023 at 4:50 PM

    A few years ago, with great anticipation I went to an In-N-Out Burger when I was out west. What a bunch of hype. There is absolutely nothing special about it, and the last thing that the East Village (or NYC) needs is another mediocre burger. Is it better than Mickey D's? Of course it is, but if that's the bar that a burger needs to clear then Goddess Help Us All

    ReplyDelete

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