Tuesday, February 11, 2014

Deth Killers of Bushwick open pop-up shop at the former Downtown Auto & Tire on the Bowery


[EVG file photo from April 2012]

After sitting vacant for nearly two years, it looks as if the former Downtown Auto & Tire space on Great Jones and the Bowery has a new (temporary) tenant...


[Photo last night by Goggla]

The Brooklyn-based motorcycle club launched the Deth Killers of Bushwick brand in 2002... and 348 Bowery here will serve as a pop-up shop for their specialty $250 jeans. The Deth Killers say the shop will be open until at least September.

Here's more from the Times, who reported on this last Thursday:

The cultish label emerged out of a tight-knit motorcycle club in Brooklyn by the same name, limits itself to minuscule and sporadic production runs, and sells in only a few boutiques around the country.

In recent years, the label’s signature asphalt-resistant biker jeans, woven with Kevlar to combat road rash, have become a word-of-mouth phenomenon among grease-spattered gearheads and celebrities like Justin Theroux and Josh Hutcherson.

They opened last night with some kind of Fashion Week party that featured a wheelie machine and a punching competition.

The space hit the market in May 2010 ... In July 2010, a few people were hoping to open the first New York branch of Segafredo Zanetti Espresso Café, the Italian-style coffee bar, on this spot. They went before CB2, who rejected the proposal, which included a patio with a retractable roof with soundproofing ... and sound-resistant sliding doors. (You can read our coverage of the meeting here.)

Previously on EV Grieve:
Please meet the next corner of the Bowery primed for something luxurious

The last days of the Downtown Auto and Tire?

The Bowery to get a South Beach diet

Making Faces at the Downtown Tire & Auto Center

Downtown Auto & Tire has left the Bowery

6 comments:

  1. From tires and car repair to this twee schite. Our society is doomed.

    ReplyDelete
  2. Ken from Ken's KitchenFebruary 11, 2014 at 10:30 AM

    A pop up shop by a Brooklyn motorcyle club that manufactures $250 jeans? Where's the reality show on Bravo?

    ReplyDelete
  3. You know what's funny? Some marketing person approached this biker gang and said "You don't have to do anything. Just let me use your name, and you'll get X% of the profits."

    ReplyDelete
  4. I buy all my clothes and accessories at Blue and Cream. Don't mind walking a couple of extra blocks for the added prestige.

    ReplyDelete
  5. Deth Killers oh yeah, 666, mark of the beast, power thrash metal, kill all posers!!! Pantera rules.

    ReplyDelete

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