Back to the Gap

The arrival of signage for the incoming Sephora on the NE corner of Third Avenue and St. Mark's Place has stirred up some déjà vu for longtime observers of the retail beat. 

When the Gap opened on the NW corner of St. Mark's Place and Second Avenue in 1988, it felt — to some — like the corporate cavalry had arrived. That outpost eventually closed in 2001, but the memory lingers. 

And now, in a small nod to that moment in neighborhood history, someone has affixed a Gap sticker onto the new Sephora signage — just in case anyone needed a reminder. 

Oh!

The above photo is by Barry Joseph, and it was published in Ada Calhoun's book "St. Marks Is Dead."

 

Previously on EV Grieve: 

• When the Gap moved into the East Village (January 2010)