Hokkaido Baked Cheese Tart closes on 2nd Avenue

Hokkaido Baked Cheese Tart has closed at 166 Second Ave. between 10th and 11th Streets. 

The shop, which opened in late 2023, had kept increasingly irregular hours over the past month, including stretches when it was open only on weekends. 

The East Village outpost was the chain's second Manhattan location, specializing in baked cheese tarts made with Hokkaido dairy. 

As previously reported, this address has seen considerable turnover since Dunkin' Donuts closed in early 2010. Previous tenants have included Meyhane, Medina's Turkish Kitchen, Entrez Bar & Grill, Farfasha, Dinah, Pomodora and Luna Cafe Lounge. 

The latest closure adds another name to that lengthy list.

H/T Steven

Storefront signage alert: Hokkaido Baked Cheese Tart on 2nd Avenue

Photo by Steven

The storefront signage is now up for Hokkaido Baked Cheese Tart at 166 Second Ave. between 10th Street and 11th Street. (We first noted this arrival in June.)

This is the second outpost in Manhattan after the brand's first arrival in Koreatown in 2021. 

Here's more about the company, which first launched in Malaysia in 2016: 

Inspired by the distinctly cheesy taste of Hokkaido dairy — and using a traditional recipe from Japan's dairy heartland — it is not surprising that the famed Hokkaido Baked Cheese Tart has been a huge hit throughout Asia. We've successfully launched in Malaysia, Japan, Singapore, Thailand, Vietnam, Australia, Indonesia, Brunei and China. 

And! 

The appeal of the Hokkaido Baked Cheese Tart is its combination of a crunchy, shortcrust base and fluffy filling, all pulled together with a deliciously cheesy aroma. Tantalizing and versatile, the Hokkaido Baked Cheese Tart can be eaten at room temperature, chilled, or fresh from the oven...

Nothing has lasted long at his address since the Dunkin' Donuts closed in early 2010. Recent restaurant concepts have included Meyhane, Medina's Turkish Kitchen, Entrez Bar & Grill, Farfasha, Dinah, Pomodora and Luna Cafe Lounge. 

Signage alert: Hokkaido Baked Cheese Tart on 2nd Avenue

Signage has arrived on the sidewalk bridge for the next tenant at 166 Second Ave. — Hokkaido Baked Cheese Tart. (Thanks to Choresh Wald for the photo!) 

The EV outpost here between 10th Street and 11th Street will be the second in Manhattan after the brand's first arrival in Koreatown in 2021. 

Here's more about the company, which first launched in Malaysia in 2016: 

Inspired by the distinctly cheesy taste of Hokkaido dairy — and using a traditional recipe from Japan's dairy heartland—it is not surprising that the famed Hokkaido Baked Cheese Tart has been a huge hit throughout Asia. We've successfully launched in Malaysia, Japan, Singapore, Thailand, Vietnam, Australia, Indonesia, Brunei and China. 

And! 

The appeal of the Hokkaido Baked Cheese Tart is its combination of a crunchy, shortcrust base and fluffy filling, all pulled together with a deliciously cheesy aroma. Tantalizing and versatile, the Hokkaido Baked Cheese Tart can be eaten at room temperature, chilled, or fresh from the oven...

Nothing has had much staying power at his address since the Dunkin' Donuts closed in early 2010. Recent restaurant concepts have included Meyhane, Medina's Turkish Kitchen, Entrez Bar & Grill, Farfasha, Dinah, Pomodora and Luna Cafe Lounge.