Storefront signage alert: Hokkaido Baked Cheese Tart on 2nd Avenue

Photo by Steven

The storefront signage is now up for Hokkaido Baked Cheese Tart at 166 Second Ave. between 10th Street and 11th Street. (We first noted this arrival in June.)

This is the second outpost in Manhattan after the brand's first arrival in Koreatown in 2021. 

Here's more about the company, which first launched in Malaysia in 2016: 

Inspired by the distinctly cheesy taste of Hokkaido dairy — and using a traditional recipe from Japan's dairy heartland — it is not surprising that the famed Hokkaido Baked Cheese Tart has been a huge hit throughout Asia. We've successfully launched in Malaysia, Japan, Singapore, Thailand, Vietnam, Australia, Indonesia, Brunei and China. 

And! 

The appeal of the Hokkaido Baked Cheese Tart is its combination of a crunchy, shortcrust base and fluffy filling, all pulled together with a deliciously cheesy aroma. Tantalizing and versatile, the Hokkaido Baked Cheese Tart can be eaten at room temperature, chilled, or fresh from the oven...

Nothing has lasted long at his address since the Dunkin' Donuts closed in early 2010. Recent restaurant concepts have included Meyhane, Medina's Turkish Kitchen, Entrez Bar & Grill, Farfasha, Dinah, Pomodora and Luna Cafe Lounge.