Photos and reporting by Stacie Joy
East Village institution Veselka is seeking a full liquor license for its longtime Second Avenue and Ninth Street location.
Jason Birchard, the third-generation owner of the East Village institution, told us the decision follows the success of Veselka's full liquor program at its Williamsburg outpost.
Birchard will appear before Community Board 3's SLA Licensing & Outdoor Dining Committee on Jan. 12 to make the request.
Birchard said the plan is for a small, food-complementary liquor program — not a full bar.
"Nothing large," he said. "Just a complement to the beer and wine we have now. Maybe a Bloody Mary, a seasonal cocktail, some cordials, and special Ukrainian vodka that's hard to find here."
Veselka has operated with a beer and wine license at the East Village location for more than 30 years, Birchard noted, and is in good standing with the SLA.
He said the move is partly about staying competitive in the neighborhood as costs continue to rise.
Birchard also said the restaurant is exploring a return to late-night hours — potentially 2 a.m., 4 a.m., or even overnight service on weekends — though staffing challenges remain a factor.
As for drinks, Birchard said Veselka has experimented with cocktails before, including a Bloody Mary collaboration at the former Bowery location and a beet martini, and he's open to bringing those ideas back.
The Williamsburg menu offers a preview of what could come to the East Village, including cocktails made with Ukrainian horilka, beet juice and sour cherry syrup.
There are no plans for a separate bar or dedicated bartender at the Second Avenue location. Any cocktails would be prepared through the existing service bar and added directly to the menu.
Birchard also emphasized there would be no "boozy brunch," though a simple cocktail option with brunch could be available.






















